
Sanyo LCD TV production plant in Indonesia for 2 years by five times – LCD TV, Sanyo Electric – hous by jekky
< BR> According to local media reports in Indonesia,
Sanyo Electric
Has announced plans to 2011
LCD TV
Indonesia’s domestic production exceeded one million units, according to its annual output of 200,000 units 09 projections, an increase of degree 2 years up to 5 times to mention. 11th of this month, the company made public the new country emerging LCD TV market strategy, product launch plans in the strategic commodities, in addition to including the new name of "BEAUTY" brand LCD TVs, but also includes
Refrigerator
,
Washing machine
White goods and other commodities.
<BR> Sanyo Electronics Indonesia (SEI) Sugai Leung president, the company is located in the state of West Java, East Jakarta Industrial Base (EJIP) plant, will gradually reduce the CRT (
CRT
), While television production, further expansion of LCD TV production. Sugai, said 09 to 11 year LCD TV production, will in turn raise to 20 million, 70 million, 100 million; At the same time, CRT TV output is in turn cut to 100 million, 70 million and 25 million units. Sugai said the investment in equipment is not yet large-scale projects, equipment modification also did not disclose the specifics of the required investment. According to informed sources, the company’s LCD TV production materials, parts and components for domestic procurement rate of about 20 to 30%, most of the rest imported from South Korea and Taiwan.
<BR> Last year, the company’s factories in Indonesia produced about 1.2 million TV sets (CRT: 100 million; LCD: 20 million), of which the domestic market, domestic sales accounting for about 21%; the remaining 948 000 units while exports of the Asia-Pacific Region ( In addition to China, Korea, Taiwan, foreign), the Middle East, Near East, Africa, Russia and other overseas markets. LCD TV in exports, the only countries in the Middle East Gulf Coast accounts for about 65%, about 13 million; other parts exports about 6 million units in Indonesia
Sell
Only 1 million units. It is understood that the company’s export markets in Africa are still CRT based TV, exporting about 20 million units. However, similar to the Indonesian domestic market, LCD TV is also a very small proportion, or Indonesia, India, Africa and other less developed markets, not out of the "CRT era", enter the "FPD era" of the door.
<BR> Information, in addition to Indonesia, the company is still in Mexico, China, Argentina set up a local factory. However, including the Sanyo television factory in Dongguan, China included, both production or profitability are not compared with Indonesia.
<BR> Is generally believed that 09 years LCD TV market in Indonesia is about 50 million units, Sanyo Electric’s share stagnated at 2%. The company’s total overseas business community in the Valley Part of the good is the Chief Operating Officer said: "The 2010 annual plan to ensure that (Indonesia) account for 10% of the domestic LCD market share of more than."
<BR> Sanyo Indonesia
Marketing
Inc. (SSI) into a flat in explaining why the Secretary for president on the market in Indonesia, the 24-inch LCD TV models as an emerging market strategy, said China, now the Asian market outside China, small and medium size models the situation has obviously been interrupted. He said that at present in South-East Asian (ASEAN) TV market, CRT TV 21 inch or about 8 percent; LCD TVs and about 32 inches to 8 percent. Business opportunities with ASEAN tariff further release, the ASEAN market LCD CRT era to era of transformation "new generation tide" explosive. Based on these judgments, the company targeted 21 inch, 29-inch CRT TV audio-visual medium and small size of the new generation used to demand, decided to launch 24-inch LCD and updating of product to play the main force.
<BR> The launch of the company "DREAM BEAUTY" LCD TV loyal group of new products, strategic models, 19-inch price of about 1.85 million to 200 million rupiah; 24 inches is about 200 million to 2.5 million in Indonesia Shield; 32-inch is about 4.1 million to 450 million; 42-inch is about 7.3 million to 750 million rupiahs. Among them, 24-inch LCD TV priced slightly lower than the 29-inch CRT but also some, in order to seize the CRT TV market share. (March 12 rupiah against the RMB exchange rate: 1IDR = 0.0007CNY)
<BR> Into flat president further disclosed that 09 year home appliances of the company’s share of the domestic market in Indonesia, washing machine is about 13 ~ 15%, ranking No. 2; refrigerator with 13%, ranking No. 3;
TV
10% of market share, ranking 4 ~ 5; air to 3%, Rank 6 ~ 7. 2010, plans to move into the first washing machine, refrigerator, air conditioning, color TV top 3 advance.
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